Maybe it was while you were driving down Main Street or on the highway as you set out for a road trip, but you’ve seen her. You know you have.
Hell, maybe you are her.
She’s the one cruising along without a worry in the world, hair blowing in a torrent of road wind because she’s got the top and doors off her Jeep.
She’s the woman who unabashedly steps down out of her Jeep Wrangler at the supermarket or gas station with that classic windblown look we’ve all come to know and love as “Jeep Hair, Don’t Care.”
She might attempt to pat her coif back into some semblance of neatness. Or not. Either way, she’s a badass, and it’s her prerogative.
As women, society typically dictates that we present well. Meaning, makeup must always appear to be freshly applied, lip gloss popping, nails perfectly manicured, legs and pits shaved, never a drop of sweat, and nary a hair out of place on our heads.
But there comes a time when unbridled freedom must ring true.
The times when we let our hair down and ride topless are the most liberating. Much like the release of coming home and popping the clasp on your bra after a long hard day at work, there’s nothing quite like riding down the road with some classic rock on the radio and your hair whipping wildly all around your head.
While many of their male devotees continue to scoff (forgetting or purposefully ignoring the history of the Jeep’s origin), the Jeep brand has increasingly embraced their ever-growing female tribe. Last year, Jeep partnered with Snapchat to offer a custom Jeep Hair, Don’t Care lens to ring in their nationally recognized 2nd annual Jeep 4×4 day on April 4th.
Breaking free of the societal shackles otherwise known as “acceptable standards of grooming for women” is not only liberating in a figurative sense, it quite literally encourages us to push our own everyday boundaries to explore areas outside our typical comfort zone. We’re free to embrace the wild yearnings and wanderlust of youthful adventure, if only for the 20-minute commute to the office.
Sure, you probably won’t see her on the next cover of Vanity Fair or Cosmo, but damn, you know you want to be her.
Proud of your windblown hair? Share your favorite Jeep Hair, Don’t Care photos in the comments!
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