Owning a Jeep is a deeply personal experience, uniquely special for each person who relishes their position as a Jeep owner. Because, generally speaking, no other vehicle (except perhaps, motorcycles) has such a dedicated and committed tribe as the Jeep brand.

When you drive by another Jeep, whether on the hardball or off the beaten path (aka off-road), the driver of that Jeep is a comrade who is also filled with a distinctive admiration of not only the other drivers of Jeeps, but for the Jeeps themselves.  So, what exactly is the Jeep Life, and why is a life built around it considered an actual lifestyle rather than a Jeep being just another vehicle on the road?

The answer to these questions is really quite simple. The Jeep life embodies a philosophy which empowers individuals to take hold of their insatiable desire and enthusiasm for adventure and live a life that is not filled with constraints or limitations.

Every single time you climb up into your Jeep, it could be the beginning of your next adventure. You can drive anywhere, go anywhere, or camp anywhere, without the worry of poor weather conditions or difficult terrain.

The Jeep brand is an unstoppable force that enables you to express your individuality, while still being welcomed into a globally respected community.

What Are the Highlights of the Jeep Life?

I would argue that the highlights of the Jeep Life are limitless. However, one of the major benefits of owning a Jeep is that you never have to worry about the branding or the company ownership. A Jeep is a Jeep through and through, as the model, restoration, or mods and upgrades done to a Jeep don’t change what a Jeep is at its core. Like putting lipstick on a pig, it’ll still always be a pig, an XJ, CJ, TJ, YJ, JK, JL – a Jeep will always be a Jeep no matter what makeup you slap on it.

This means that anyone can enjoy the vehicle and appreciate it because it can be a fun, sport-enabled, lifestyle-fuelling, perfect addition to an active family.  The Jeep lifestyle rewards you for getting out there and discovering new and previously unreachable places.

Finally, there are several benefits to owning a Jeep beyond what it stands for, beyond its off-roading capability, and beyond the community you join that make the Jeep Lifestyle a favorite amongst adventurers. Not only do Jeeps hold their value extremely well, repairs are typically simple and are relatively inexpensive (except those upgrades often necessary to allow a Jeep to perform at its peak capability off-road), most stock Jeeps come with four-wheel drive, and they can get “decent” fuel mileage of anywhere between 16-21 miles per gallon (obviously I use the term “decent” loosely).

So, as you already know about Jeeps, if you are looking for a fun-to-drive vehicle that empowers you to get out and start discovering new places you never dreamed of going before, say those pesky mountain ranges off in the distance that keep calling to you via daydreams, then the Jeep is an excellent choice.

Every drive you take is a potential adventure, filled with unique challenges, passionate experiences, and a story to tell.