WHAT IS A JEEP WAY OF LIFE?

Owning a Jeep is a deeply personal experience, uniquely special for each person who relishes their position as a Jeep owner. Because, generally speaking, no other vehicle (except perhaps, motorcycles) has such a dedicated and committed tribe as the Jeep brand.

When you drive by another Jeep, whether on the hardball or off the beaten path (aka off-road), the driver of that Jeep is a comrade who is also filled with a distinctive admiration of not only the other drivers of Jeeps, but for the Jeeps themselves.  So, what exactly is the Jeep Life, and why is a life built around it considered an actual lifestyle rather than a Jeep being just another vehicle on the road?

The answer to these questions is really quite simple. The Jeep life embodies a philosophy which empowers individuals to take hold of their insatiable desire and enthusiasm for adventure and live a life that is not filled with constraints or limitations.

Every single time you climb up into your Jeep, it could be the beginning of your next adventure. You can drive anywhere, go anywhere, or camp anywhere, without the worry of poor weather conditions or difficult terrain.

The Jeep brand is an unstoppable force that enables you to express your individuality, while still being welcomed into a globally respected community.

What Are the Highlights of the Jeep Life?

I would argue that the highlights of the Jeep Life are limitless. However, one of the major benefits of owning a Jeep is that you never have to worry about the branding or the company ownership. A Jeep is a Jeep through and through, as the model, restoration, or mods and upgrades done to a Jeep don’t change what a Jeep is at its core. Like putting lipstick on a pig, it’ll still always be a pig, an XJ, CJ, TJ, YJ, JK, JL – a Jeep will always be a Jeep no matter what makeup you slap on it.

This means that anyone can enjoy the vehicle and appreciate it because it can be a fun, sport-enabled, lifestyle-fuelling, perfect addition to an active family.  The Jeep lifestyle rewards you for getting out there and discovering new and previously unreachable places.

Finally, there are several benefits to owning a Jeep beyond what it stands for, beyond its off-roading capability, and beyond the community you join that make the Jeep Lifestyle a favorite amongst adventurers. Not only do Jeeps hold their value extremely well, repairs are typically simple and are relatively inexpensive (except those upgrades often necessary to allow a Jeep to perform at its peak capability off-road), most stock Jeeps come with four-wheel drive, and they can get “decent” fuel mileage of anywhere between 16-21 miles per gallon (obviously I use the term “decent” loosely).

So, as you already know about Jeeps, if you are looking for a fun-to-drive vehicle that empowers you to get out and start discovering new places you never dreamed of going before, say those pesky mountain ranges off in the distance that keep calling to you via daydreams, then the Jeep is an excellent choice.

Every drive you take is a potential adventure, filled with unique challenges, passionate experiences, and a story to tell.

Trail Rated®: What That Means for Your Jeep Wrangler

Jeep introduced its Trail Rated® badge back in 2004 as a way to let consumers know that the models they were buying were indeed trail worthy. Jeep has always fostered a reputation that holds their vehicles as an excellent off-roading option for individuals who want to have a little more fun with their Jeep.

Essentially, the Trail Rated® badge means that the model you are buying has surpassed Jeep’s strict and rigorous testing criteria and specifications. Currently, the only vehicles that hold the coveted Trail Rated® status are the Jeep Compass, Jeep Wrangler, Jeep Cherokee, Grand Cherokee, and the Jeep Renegade Trail Hawk.

Although many drivers may never take their vehicles off-roading, it is an experience that is easily doable by those who have a Jeep Wrangler in possession of the Trail Rated® badge. For those curious, here is what your Jeep Wrangler Trail Rated® status denotes. 

  1. Ground Clearance: Your Jeep Wrangler will have a large amount of ground clearance on its underside, giving you enough room to traverse across terrain like rocks, logs, and outcroppings without taking on damage to your undercarriage. This allows you to go over those obstacles you can’t get around.
  2. Maneuverability: Your Jeep Wrangler has precision steering and optimized wheelbases, ensuring that you can take on tight trail turns and quick direction changes. This is important if you are trying to avoid narrow gaps or navigate around a sudden accident.
  3. Water Fording: Your Jeep Wrangler will be able to traverse through bodies of water of up to thirty inches. Other vehicles would not be able to do this without taking on serious electrical damage, water damage to the interior, or stalling. This means that all electrical connections and body openings are sealed tight so that you can get through streams and creeks without fear.  An important note to make with this though is that bodies of water that are more than thirty inches deep should not be traversed through relying entirely on the stock Trail Rated® components, as damage is more likely to occur.
  4. Articulation: Your Jeep Wrangler will be able to maintain forward momentum for longer durations, even when one wheel is off the ground due to the high suspension flexibility that each model has. Your wheels will always remain stable and engaged even if one of them is in the air.
  5. Traction: Your Jeep Wrangler will fare better on roads that are both rocky and slippery. You will be able to take on unpredictable terrain and driving conditions with peace of mind.

In order for a Jeep Wrangler to receive the sought-after Trail Rated® status, it must surpass the testing phases in Northern Michigan. The terrain there is some of the most challenging, with unforgiving rock ranges, frigid cold temperatures, and treacherous trails. Essentially, owners of a Trail Rated® Jeep Wrangler can be confident in knowing that their vehicle is versatile and capable, even in the toughest of weather conditions and terrain.